As the second largest economy in Latin America, Mexico’s stationery market is expanding at an average annual growth rate of 9% (Statista 2023). Yiwu’s small commodities account for 68% of Mexico’s imported stationery, but the complex customs clearance and high logistics costs have left many buyers trapped. This article combines the new regulations of Mexican customs and localized operational data to break down the profit path from Yiwu to Mexico City.
Market insight: Hot selling map of stationery in Mexico

Student stationery: Annual growth rate of 12%, premium space of 15-25%, core driving factor is the rejuvenation of Mexico’s population structure (median age only 29 years old).
Office consumables: Annual growth rate of 8%, premium space of 10-18%, driven by the offshore outsourcing trend of American companies.
Creative gifts: Annual growth rate of 21%, premium space of 30-45%, due to the middle class’s enthusiasm for social media posting.
Explosive elements:
Day of the Dead theme: Skull shaped erasers and marigold colored notebooks that experience a surge in demand from October to November each year.
American IP co branding: Marvel/Disney authorized products have a premium of 32% (genuine authorization letter is required).
Logistics Solution: Balancing Timeliness and Cost
Comparison of cost-effectiveness of paths
Yiwu → Ningbo Port → Manzanillo Port:
Delivery time of 35-40 days, cost of $420/CBM, suitable for bulk goods (≥ 10 containers).
Risk Warning: The congestion fee at Manzanillo Port can reach up to $120 per day, and demurrage insurance needs to be purchased.
Yiwu → Los Angeles → Land transportation to Mexico:
The delivery time is 25-28 days, with a cost of $680/CBM, suitable for high-value urgent needs.
Special requirement: Even if the product is not related to food, an FDA certificate must be provided.
Yiwu → Mexico City charter flight:
Delivery time of 5-7 days, cost of $2300/CBM, only recommended for holiday season restocking (≤ 2CBM).

Clearance Strategy: Cracking the New Barrier of 2025
- List of essential documents
Pedimento Customs Declaration Form: NOM certification code (commonly used NOM-050 for stationery) must be marked.
Commercial invoice: filled in Spanish, priced in both US dollars and pesos.
Certificate of Origin: requires certification from the China Council for the Promotion of International Trade and an additional visa from the Mexican consulate (taking 7-10 days). - Cost optimization for certification
NOM certification:
The direct application cost is $2800-3500 per item, which takes 8 weeks.
We can borrow from existing certified suppliers and share the cost up to 5000 RMB per item.
COFEPRIS registration: limited to stationery containing ink/glue, registration fee is $480.
Clearance skills:
The declared value of the goods is 50-150 US dollars per box, and simplified customs clearance procedures can be applied (reducing inspection rates).
The invoice should indicate “Hecho en China” (Made in China) to avoid disputes over origin.

Localized operation: Capture the wallets of Mexicans
- The Iron Law of Packaging Design
Mandatory elements: Spanish usage instructions (font size ≥ 8), Mexican importer address (RFC tax number).
Bonus points: Add Maya pattern border, label “store price” and “online price” comparison. - Channel Strategy
Offline channels:
Office Depot holds a 62% share of the office market and requires an entry fee of $25000.
Entered the public school procurement list through Alianza por la Educaci ó n.
Online channels:
Mercado Libre uses “3-month interest free installment” to increase conversion rates.
TikTok Shop combines with # Escolar Challenge, with influencers earning 15-20% commission on sales.

Choose us, Penink Stationery, Start your stationery import journey now!